After a popular four-year run, the company shifted from mass market retail to an online subscription-based model for a while, then abandoned the 6-inch scale altogether. DCUC would be the most expansive offering of DC characters ever offered, even surpassing Kenner’s Super Powers figures of the early ’80s. Five years later, Mattel expanded from Batman to the rest of the DC Universe and introduced DC Universe Classics in 2008.
Upon receiving access to the most successful action figure brand in the world, Mattel took the unprecedented step of upscaling the figures from 4-inch to 6-inch sensing the industry-wide shift Toy Biz initiated with their Marvel Legends line a year prior. Mattel took over the Batman toy license from Hasbro/Kenner - which had been consistently producing Batman product since getting the character back from Toy Biz after the Tim Burton Batman movie. But I couldn’t help coming back to Mattel one last time for an all-Batman wave to close out their 16-year run on the character.īefore I dive in to the figures in their final Multiverse wave before turning the license over to Spin Masters and McFarlane Toys, a brief history: Of course, in the years since, I moved on - preferring more premium toymakers like SH Figuarts for my DC fix. On the other, I’ve been an avid collector of these figures ever since popular action figure sculptors the Four Horsemen gave us Zipline Batman in 2003. On the one hand, I had pretty much stopped buying Mattel’s offerings when they ended their DC Universe Classics line around 2012. When it was announced late last year that Mattel would be losing the master license to make DC Comics-related action figures, I wasn’t sure how to react.
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